The Future Kitchen Virtual Reality, an innovative food experience
The Virtual Reality Future Kitchen is an EIT Food project coordinated by Matís, part of EIT Food CLC North-West, a food and biotech company and which is leading the production of infotaining VR videos published on FoodUnfolded. FoodUnfolded is a global, digital platform that creates and shares original content on the latest food and agricultural innovations. It aims to connect the general public through entertainment and education on the most relevant topics of today, including health, nutrition and sustainability.
Along this year Matís is developing a series of virtual reality videos with the challenge of entertaining and educating the general public (in particular the youth) about new food technology and how innovation is impacting our food habits. Virtual reality allows the viewer to be immersed in a totally novel environment and experience an innovative story about food sustainability. These videos will encourage younger generations to act in favour of food sustainability and embrace a healthier nutrition.
IMDEA Food Institute of the Universidad Autónoma de Madrid, as key partner of the project is hardly involved in testing VR videos across different educational focus groups, to get feed back from iGeneration and Millennial age groups, to produce a value report based on focus groups findings.
IMDEA Food is also working on translating materials into the local language and providing insights and ideas to the educational module framework.
This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT) under Horizon 2020, the EU Framework Programme for Research and Innovation